Privacy Policy

Last Updated: 7 July 2026 (Effective: 7 July 2026)

1. Introduction & Data Controller

Welcome to Aysire. This Privacy Policy describes how we collect, use, process, and protect your personal information when you visit https://aysire.com (the "Site") or make a purchase from our store.

For the purposes of applicable data protection laws (including the General Data Protection Regulation - GDPR), the data controller responsible for your personal information is:

  • Company Name: AYSIRE LTD
  • Registered Address: 124-128 City Road, London, EC1V 2NX, United Kingdom
  • Contact Email: support@aysire.com

By using our Site, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

We collect personal information that you provide directly to us, as well as data gathered automatically when you interact with our website:

  • Personal Identifiers: Name, email address, billing and shipping addresses, and phone number.
  • Payment Information: Your payment details are processed securely by our trusted payment partners (e.g., Shopify Payments, PayPal, or other gateways). We do not store your full credit card details on our servers.
  • Device and Usage Data: IP address, browser type, time zone, and cookies that help us understand how you navigate our store and improve your user experience.
  • Marketing Data: Your interactions with our marketing emails, advertisements, and social media accounts.

3. How We Use Your Information & Legal Basis

Pursuant to the GDPR and other applicable privacy laws, we process your personal information based on the following legal bases: your consent, the performance of a contract, and our legitimate business interests. We use your information to:

  • Process, fulfill, and dispatch your orders (Performance of a Contract).
  • Communicate with you regarding order confirmations, shipping updates, and customer support (Performance of a Contract / Legitimate Interest).
  • Improve our website functionality, products, and overall customer experience (Legitimate Interest).
  • Show you personalized advertisements through Meta (Facebook, Instagram), Google, and other advertising partners (Consent).
  • Comply with legal obligations, screen for potential risk, and prevent fraud (Legal Obligation / Legitimate Interest).

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and deliver personalized advertising. Some cookies are essential for the core functionality of the Site (like your shopping cart), while others help us improve performance. You can manage, disable, or accept cookies through your browser settings at any time.

5. Sharing Your Information & International Data Transfers

To operate our business effectively and provide you with premium service, we share limited personal data with trusted third parties:

  • Shopify: Powers our online store architecture, checkout, and payment processing.
  • Marketing Partners: Google Analytics, Google Ads, and Meta Pixel for performance measurement and tailored advertising.
  • Logistics Providers: Trusted courier and shipping partners to deliver your orders safely.

International Transfers: Please note that because our service providers (such as Shopify) operate globally, your data may be transferred, stored, and processed outside of your region (including in the UK, USA, and Canada). When such transfers occur, we ensure that our partners comply with strict data protection laws and use approved safeguard mechanisms.

6. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy, such as providing you with our services, maintaining your account, resolving disputes, and complying with applicable legal or tax obligations.

7. Your Privacy Rights

Depending on your location (e.g., under GDPR for European residents or CCPA for California residents), you possess specific rights regarding your personal data:

  • Right to Access: Request a copy of the personal data we hold about you.
  • Right to Correction: Request corrections to any inaccurate or incomplete data.
  • Right to Erasure (Right to be Forgotten): Request the deletion of your personal data.
  • Right to Opt-Out: Withdraw your consent for marketing communications at any time by clicking the "unsubscribe" link in our emails.

To exercise any of these rights, please contact us at support@aysire.com.

8. Children's Privacy

Our Site is not intended for individuals under the age of 18. We do not intentionally collect or solicit personal information from children. If you are a parent or guardian and believe that your child has provided us with personal data, please contact us immediately to request its deletion.

9. Data Security

We implement industry-standard security measures, including SSL encryption, secure servers, and limited access controls, to protect your personal data during transmission and storage. While we strive to use commercially acceptable means to protect your information, no digital platform is 100% secure, and we cannot guarantee absolute protection.

10. Third-Party Links

Our Site may contain links to external websites. We are not responsible for the privacy practices or the content of these third-party sites. We encourage you to review their respective privacy policies before providing any personal data.

11. Updates to This Policy

We may periodically update this Privacy Policy to reflect changes in our practices, operational updates, or legal requirements. The most current version will always be posted on this page with an updated "Effective Date."

For further details on how our platform provider handles data, please review the Shopify Consumer Privacy Policy here: Shopify Privacy Policy.